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Audiology | Press release | Sleigh bells ring – but we’re not listening

Sleigh bells ring – but we’re not listening

21 february 2018

Press release

IT IS the most wonderful – and sociable – time of the year. But as festivities kick off and Christmas parties get into full swing, for more than half of UK adults with hearing loss it is not a joyous occasion.
 
According to new research by Specsavers Audiologists, 60% of Brits with hearing loss would avoid going out to social gatherings. That’s because they would not want to keep asking people to repeat themselves (24%), they would be afraid of people noticing their hearing aid (19%) and they find loud music disorientating (17%).
 
A third of people (34%) also said they would rather miss out on some conversation than admit they cannot hear.
 
Interestingly, it was the 25 to 34-year-olds who said they would be most likely to avoid social gatherings with just 21% saying they would carry on socialising.
 
The research of 2,002 UK adults was conducted by Atomik Research on behalf of Specsavers to coincide with the launch of the Signia Styletto – a stylish new hearing device available exclusively at Specsavers stores.
 
The Signia Styletto is a high-tech hearing aid which comes with a portable charging station. It is the first of its kind to have a sleek, slim-line look and is available in three colour combinations for the style-conscious – dark granite and silver, cosmic blue and rose gold and snow white and rose gold.
 
Gordon Harrison, Specsavers chief audiologist, says: ‘Our research shows that there is still a stigma attached to hearing loss and hearing aids, which is preventing people from socialising and enjoying themselves. That is why the Signia Styletto, with its discreet and stylish look, could be the key to helping people feel more confident around their hearing. We hope this new aid will help open up the conversation surrounding hearing loss and ensure no one misses a moment.’

Specsavers Manity Survey also found:
  • 25 to 34-year-old’s are the most concerned about losing their hearing (72%)
  • 52% of UK adults worry that they are losing their hearing
  • 34% of UK adults would rather miss out on conversation than admit they can’t hear – with this applying to more men than women (38% compared to 31%)
  • One fifth of people have avoided getting their hearing checked because they don’t want to wear a hearing aid
  • 43% would feel self-conscious wearing a hearing aid because of the way it looks
  • Overall, 57% would feel self-conscious wearing a hearing aid, for reasons including feeling old (33%) and the impact on appearance (24%)
  • 91% of people said that if hearing aids were more stylish and discreet they would wear one if they needed to
Specsavers recommends that those over the age of 55 should have their hearing checked every two years, and if you are concerned about your hearing make an appointment to see your Specsavers audiologist. To find out where your nearest Specsavers store is and to book a hearing check visit www.specsavers.co.uk/hearing.